HeadStand Consulting "TurnAround Tactics"

"More Volume + More Conversions = Most Revenue"

Pardon the sports analogy, but it certainly is applicable. Bottom line for increasing revenue (and that's what we're REALLY looking for, right?!) - You either have to train-up for skills that increase your "batting average"...or you have to step up to the plate more often.

If you believe the answer is higher conversions, WITHOUT dropping the bottom on rate, then ongoing TRAINING for a more customized and recognizeably "professional" presentation is the answer.

Think of it this way: Don't we tend to admire a trait in another person that we deep-down believe is something that we ALSO hold dearly and/or believe that we do well? You can't impress a veteran more than with (genuine) patriotism, you will always get a mother's attention when you talk about children, etc., etc.

If that's a given, then shouldn't we be training our front line sales - front desk and reservations - to literally emulate a behaviour/trait that is most "common" to the people they are trying to sell. Would you believe that the most common denominator for your guests - whether weekday "corporate" or weekend "leisure" is the appreciation of PROFESSIONAL Salesmanship. I could argue that a majority of your guests are either salespeople by title, or, at least, salespeople by job description. Engineers, consultants, and especially small business owners/executives - they SELL...and they look for and admire those same traits in the staff and establishments that they choose to patronize.

In my opinion, the only training that STAYS over time is offered by Signature Worldwide (www.signatureworldwide.com) because they ONLY "sell" it with requisite reinforcement - shopping calls, incentives, quarterly trainer visits, and constantly moving the bar up.

If you want to go the OTHER route, and go for volume, nothing gets it done faster than a "Sales Blitz" - as many face-to-face presentations you can make to BOTH qualified...and "not yet qualified" BUT "right in your own backyard" clients...in a short/intense period. A new twist on the old Sales Blitz is the SalesBlast offered by HeadStand Consulting (www.headstand-consulting.com) which trains and engages your line-level staff to go out and make the calls and offers GUARANTEED results.

Finally, if you think you CAN'T afford a third-party solution at this point, take a "Forrest Gump" approach. He was a dismal shrimper UNTIL there was almost nobody else out there fishing. Then - "We became Bazzilionaires".
Is the present economic storm a similar "opportunity"

Think about it...!!